Strategy & Consultancy

How Can Sales KPIs and CRM Strategy Transform Your Business?

With a strong pursuit of exponential growth in mind, businesses are prone to be immersed with influxes of data on the daily basis. If data is harnessed well, it could turn out to be your most potent weapon. Consider how an industry giant like Amazon has mastered the art of personalised recommendations. This depicts how powerful CRM and KPIs can be in combination with data-driven insights with companies like Amazon who have reached an artful stage of efficiency in streamlining their sales function.

Written by: Zain Mir

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Handling the objective of revenue generation is no easy task — this is where the synergy of sales KPI and CRM comes into play. Through the strategic alignment of both these components, businesses would be able to label themselves as revenue-generating catalysts.

What are Sales KPIs and CRM?

Sales KPIs or Key Performance Indicators are specific metrics that allow a business to measure the success and performance of a goal or an objective. KPIs are not just a bunch of numbers; they help identify pain points in campaigns, areas in need of improvement, and great performance in different segments. From basic metrics like revenue, sales cycle lengths determining the time it takes for closing deals, conversion rates to long-term metrics like Customer Lifetime Value (CLTV) and pipeline velocity— KPIs act as your very own dashboard in leveling up your sales journey.

CRM, or Customer Relationship Management systems help manage data related to customers. At its core, CRM creates a centralised overview of information and automates the sales procedure. Like the way Amazon yields the power of CRM, a small clothing brand can make sales forecasts about the most popular pieces by linking CRM systems like Salesforce to their inventory management systems.

The Integration of KPIs and CRM

Combining both these elements will provide fruitful results for a business. Here’s how it can be done:

Integrate your CRM system with the others you have in place, so that seamless data synchronisation is possible.

Create custom reports for your goods and services such as the most sold, most profitable or most returned.

Properly define KPIs that are related to the CRM system to simplify measurements.

Use data to identify trends, make predictions, identify gaps in the market, and new opportunities for entry.

Leveraging KPIs and CRM

Unlocking an abundance of insights, boosting revenue figures and optimising your sales funnel are only some of the benefits your brand is yet to encounter through KPIs and CRM.

Deeper Understanding of Target Audience

Businesses can have a dashboard view of customer behaviour and make data-driven decisions. KPIs and CRM data are powerful tools that can enhance profitability by identifying opportunities for cross-selling, up-selling, and bundling too. By leveraging these insights, brands can fill their revenue funnels with a pool of leads that fit their ideal clientele.

Resource Allocation

Reallocating resources to a stagnant market or an unyielding marketing campaign is a common mistake. Sales KPIs help prevent this by crafting reports on top performing segments and underperforming segments alike. For example, if there’s a struggling project, businesses could deep dive into why and reallocate resources to witness significant results.

Accurate Sales Forecasting

Every business needs to be on par with their predictive capabilities. By combining historical sales data and real-time sales figures, creating strategic planning reports and making financial forecasts will be a breeze.

In conclusion,

At Créo, we understand that data-driven sales shape the future. We possess the expertise in leveraging KPIs and CRM to help you boost your sales figures on a large scale. Our team of performance marketers, strategists and sales experts are readily available to help you transcend into higher plains of growth. If your UAE business wants to take your sales performance to the next level, make sure you speak to our team today.

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